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BRANDSTORM

Client

SFU STUDENT MARKETING ASSOCIATION

Timeline

3 MONTHS

SCOPE

BRANDING & VISUAL DESIGN

BRANDSTORM

ROLE

TOOLS

TEAM

VICE PRESIDENT OF DESIGN
ART DIRECTOR
VISUAL DESIGNER

ILLUSTRATOR
PHOTOSHOP
INDESIGN
AFTER EFFECTS
BLENDER
FIGMA

SABINE JUHALA, CALEB TSUI, PALWASHA SAEED, YAYA ZHENG

BRANDING & VISUALS

PROJECT BRIEF

Brandstorm is the Student Marketing Association's annual marketing and design case competition hosted virtually for students at Simon Fraser University. Throughout the competition, students work in teams to create a marketing strategy and design deliverables for the year's client company.

FOCUS

My goal was to design a retro, futuristic branding inspired by arcade video games incorporating stormy/weather elements and the colour purple to maintain consistency with the event's identity from previous years.

MY ROLE

Similar to the previous project, I lead a team of three designers to create a website landing page, print materials, and social media graphics.

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SOCIAL MEDIA

CASE BRIEF SELECTED PAGES

LOGO VARIATIONS